If you want to differentiate yourself from competitors that only source business headshots, then you are definitely going to want to see how business portraits can elevate your business’s image.

  • While headshots’ primary focus is to identify the subject and create a solid first impression, portraits go to the next level, being a descriptive image that tells a story behind the subject. (Ex: An actor can have a headshot made for herself to send to agencies so that they know what she looks like for casting purposes. The same actor could have a portrait of himself at home behind the scenes of his first acting gig with the producer as a memento) 
  • We have to remember that consumers are people and are far more likely to connect or buy from someone that they can relate to. Therefore, whether you are a CEO, entrepreneur, or social media influencer you are going to be telling a story behind what you do or sell.
  • A business portrait is a tool to achieve this. The portrait can be of a singular individual or the entire company team.
  • Rather than the image being cropped above the torso, a business portrait can be of the full body.
  • The wardrobe will heavily depend on the area of business you are in and the background will complement the wardrobe to deliver the story you want to tell the audience.

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