If you want to differentiate yourself from competitors that only source business headshots, then you are definitely going to want to see how business portraits can elevate your business’s image.
While headshots’ primary focus is to identify the subject and create a solid first impression, portraits go to the next level, being a descriptive image that tells a story behind the subject. (Ex: An actor can have a headshot made for herself to send to agencies so that they know what she looks like for casting purposes. The same actor could have a portrait of himself at home behind the scenes of his first acting gig with the producer as a memento)
We have to remember that consumers are people and are far more likely to connect or buy from someone that they can relate to. Therefore, whether you are a CEO, entrepreneur, or social media influencer you are going to be telling a story behind what you do or sell.
A business portrait is a tool to achieve this. The portrait can be of a singular individual or the entire company team.
Rather than the image being cropped above the torso, a business portrait can be of the full body.
The wardrobe will heavily depend on the area of business you are in and the background will complement the wardrobe to deliver the story you want to tell the audience.
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